Marketing portfolio / Newcastle, AustraliaOpen to opportunities
CUSTOMER INSIGHT. CREATIVE THINKING.
Jen Sebastian Varghese.
Marketing, brand & B2B coordination
I turn customer and market insights into brand assets, campaigns, and commercial opportunities. My experience spans Australia and India, connecting research, creative work, and hands-on delivery.
Hiring across marketing, brand, or account management?
More selected work / Social in action
The work, in the wild.
A closer look at the brand feeds: product stories, everyday rituals, and timely campaigns across Instagram and Facebook.
Showing 3 account views
01 / INSTAGRAM@blairsom_au
A cohesive first impression.
Warm product photography and a consistent visual identity give the profile a recognisable brand feel.
10.3KFollowers shown in the supplied screenshot
02 / INSTAGRAMBlairsom
More than a product shot.
Lifestyle moments, product education, and Reels create variety while keeping the brand’s personal care story connected.
LifestyleEducationReels
03 / FACEBOOKAU KingCare
A reason to stay relevant.
Seasonal moments sit alongside product information and promotional creative, giving the content calendar range and purpose.
SeasonalProductCampaigns
Account screenshots supplied September 2026. The follower count is a snapshot of the brand’s audience, not a measure of followers personally acquired. Screenshots show published account content; individual photography and creator credits remain with their respective owners.
Email marketing / Blairsom
From the social feed to the inbox.
A Blairsom promotional newsletter pairing product imagery, a seasonal offer, and a clear call to action. The creative carries the brand’s visual identity from hair and body care into the email experience.
Newsletter layout and product storytelling
Promotional messaging and call-to-action placement
Brand consistency across email and campaign assets
Taking the brand conversation beyond the feed — into events, industry discussions, and professional storytelling.
AU KINGCARE + BLAIRSOM · MELBOURNE
From local ideas to global conversations.
I participated in the Australia & Asia Go Global Expo at WTC Melbourne with AU KingCare and Blairsom, meeting people working across innovation, trade, and commerce.
My LinkedIn reflection connects that experience to a bigger brand story: the potential for Victorian ideas, quality products, and collaboration to reach a global audience.
“Every innovative idea has the power to go global.”
A recent highlight: participating in the Australia & Asia Go Global Expo at WTC Melbourne with AU KingCare and Blairsom.
Meeting people driving innovation and collaboration reinforced the potential for Victoria to make its mark globally through technology, quality, and bold vision.
Representing AU KingCare. Connecting in Melbourne.
I represented AU KingCare at the Global Victoria Summit in Melbourne, taking part in industry conversations about products, e-commerce, and global opportunities.
E-commerce in conversation.Representing AU KingCare in discussion at the Douyin E-Commerce Global table.Ideas across the table.AU KingCare representation at the Global Victoria Summit, Melbourne.
Expo details are drawn from my LinkedIn post. Summit participation and brand representation are described by Jen; images are from Global Victoria coverage. Reactions and follower counts shown belong to the original posts and accounts.
The process / How I work
Creative instinct. A considered plan.
I start with the customer and the commercial goal, then connect research, creative decisions, and coordinated delivery.
✳
01Understand the customer+
Study customer behaviour, preferences, and the market. Prepare a clear view of what people respond to and where the brand has a useful opportunity.
02Give the work a direction+
Turn the findings into a practical brief: the positioning, product story, packaging direction, or campaign idea. Give each asset a purpose for the customer and the business.
03Create & coordinate+
Work with clients, designers, and sales teams to organise materials, schedules, and approvals. Keep the message consistent across packaging, social, email, presentations, and events.
04Measure & refine+
Review customer response and campaign performance, prepare reports, and turn the findings into the next action — from a content change to a new market or brand opportunity.
A little curiosity goes a long way.
05 / The person behind the work
Thoughtful by nature. Curious by default.
I’m Jen, a Newcastle-based marketing professional with experience across Australia and India. I work between strategy and execution: understanding customers, shaping brand materials, and coordinating the people and details needed to deliver.
At AUcare / AU KingCare and Blairsom, my work has included positioning, packaging, B2B marketing, sales support, research, campaigns, and reporting. At Hawala Ventures in India, I coordinated international accounts, creative teams, content approvals, launches, and trade-event materials.
Representing Monash University · BCG CSR & Monash Global Projects
Applied marketing / Monash University
Real marketing challenges. A global perspective.
I represented Monash University in BCG CSR and Monash Global Projects, exploring real marketing opportunities for an Aboriginal brand from a global perspective.
The work focused on brand positioning, creative assets, and strategies to support product and campaign development — connecting marketing ideas with practical possibilities for the brand.
Hiring for a marketing, social media, brand, or account management role? I’d love to hear about the opportunity and how I could contribute to your team.
Promagic
